Why Do We Drink Wine?
- hoskuldurhauksson
- Apr 29
- 2 min read

Dear winelovers,
You may have read the latest news on the consumption of Swiss wine in Switzerland - down 16% in just 2024 alone. Since the pandemic, people's interest in healthy nutrition, in order to live longer, has grown. In principle this is of course a good thing - there are indeed many things we could do better for our bodies, minds and the nature.
But in our eagerness to consume as many "good molecules" and eliminate as many "bad molecules" as possible, we may be loosing something along the way. Wine and its culture stands as one of humanities achievements since at least 8000 years. It is an integral part of many festive and religious events, a part of our culture - just like a delicious piece of roasted lamb, beautiful craftsmanship, Shakespeare, Rilke and Puccini. In our eagerness for the long life, we should not loose track of the quality of our life. The fear of death should not prevent us from enjoying this very moment.
Wine isn't simply a list of nutritional elements - it does something to us. It makes us more talkative and promotes laughter. I myself feel how wine warms my heart and my words are more fluent and sweeter. Some of the most beautiful moments in my life have been accompanied by a glass of wine. Of course - too much doesn't do anyone good. But to completely abstain from it is for me not the right solution.
I do my best to produce beverages with moderate alcohol content - but also with minimal intervention in the cellar. We harvest our grapes early so that the wine tastes fresher and has less alcohol. In addition, today we are launching two new beverages:
Pera - a sparkling wine made from pear juice
Piquette - a cider that has been aromatized with skins from Pinot Noir grapes.
Both are beautiful aromatic beverages with only 7.5% alcohol and are already available in our online store.
Thank you for your continued support and all the best, Hoss






